Sell Data to AI Companies: Customer Data or Operational Data?
The slides and full script for this video
Customer data or operational data: when you sell data to AI companies, which one do they license? Operational data, the record of how your team gets the work done. The customer list is the pile they value least. Sort your data into 2 piles Pile 1, customer data: names, emails, purchase history, contact lists. It says who your customers are. Pile 2, operational data: team email, support tickets, quotes, job files, approvals, schedules, chat. It shows what your team did for those customers, from the request to the result. Both piles sit in the same systems, which is why most owners have never p...
What the video covers
- 0:00 50,000 customers: what AI companies ask for instead
- 0:20 Customer data or operational data: which one pays
- 0:50 Sort your company data into 2 piles
- 1:19 Why a customer list is worth little: Virginia CDPA
- 1:58 One support ticket, from request to result
- 2:29 De-identify customer names, keep the work
- 3:03 Your data vs your clients' data
- 3:36 Operational data examples by industry
- 4:09 Takeaway: mark the systems that show the work
- 4:30 Who I am and where I come in
- 5:21 The customer list stays, the work gets licensed
