Can a Real Estate Agency or Brokerage Sell or License Its Data to AI?
AITrainingDataBroker.com
Can a real estate agency
sell or license
its data to AI?
For real estate agents, teams and brokerages: what AI still needs from you
Jimmy Lin
Can a real estate agency sell or license its data to AI?
If you run a real estate agency or brokerage, or lead a team of agents, think about everything between an offer and a closing: an agent works through an offer, a counteroffer, an inspection and a repair credit, and researchers say AI still has room to improve on that kind of work. So can a real estate agency or brokerage license its work to AI companies?
In this video I will show you what a real estate agency holds, whose data is whose, and which details we strip out.
To start, look at how AI does on housing questions.
The video
Full script
If you run a real estate agency or brokerage, or lead a team of agents, think about everything between an offer and a closing: an agent works through an offer, a counteroffer, an inspection and a repair credit, and researchers say AI still has room to improve on that kind of work. So can a real estate agency or brokerage license its work to AI companies?
In this video I will show you what a real estate agency holds, whose data is whose, and which details we strip out.
To start, look at how AI does on housing questions.
Researchers built a test of 5,316 questions on housing transactions and services, and they found that AI models still have significant room to improve.
That suggests AI companies need real housing work to learn from, and a real estate agency sees it every day.
Before we get to what you hold, let me tell you who I am.
I'm Jimmy. I have worked in data at Fortune 500 companies, as a data analyst, a data engineer and a software engineer, and I am trained in data science. I am also a Canadian military veteran, where I specialized in data analysis and reporting.
Are you selling your data? We are your broker and technical advisor. We get you the best price, and we guide your team through the technical side, so your data stays private.
Are you buying data for an AI lab? We find the right data for you and see it through to delivery, so you can focus on advancing AI research.
So what does a real estate agency hold? Think of the client conversations, the offer and counteroffer emails, the transaction checklists, the notes from inspections and repair negotiations, and the follow-ups after each showing.
Together they show how a deal moves from a first showing to keys in hand, and that is the judgment AI is missing.
Now comes the question that matters most for a real estate agency, which is whose data is whose. Listing data and photos come under your local MLS rules, and some MLSs now require written permission before anyone uses their data for AI, so we leave MLS data out of the license.
Client files and signed contracts are private to each client, which leaves your own work, the emails, the notes and the checklists your team wrote.
Read your MLS agreement, and ask your own lawyer before you share anything.
Picture a 25-person real estate agency closing one sale. A first offer goes in, the other side counters, the inspection finds a roof problem, and the agent works out a repair credit before the deal closes.
Every step is in your emails and notes, and together they show how a deal really gets done, which is the part AI can not invent.
Then there are your clients' details. Before any AI company sees your data, we de-identify it, which means we strip out the client names, the home addresses and phone numbers, and the financial details.
That step is part of the deal and is written into the contract, and nothing moves until your team signs off.
What is left is the work itself, the questions, the answers and how each deal ended.
What can you do about it? Take these 6 steps this month.
List the systems where your real estate agency's work lives, such as your CRM, your email and your transaction system, and count how many years of it you keep.
Read your MLS agreement and any brand or franchise agreement, because some of them limit what you can share, and note what is private inside your files.
Then check your client agreements, and ask your own lawyer how the rules apply before you share anything.
Now to my part, as your broker and technical advisor.
To be clear, I am a data broker, not a real estate broker, and I do not list or sell homes.
As your data broker, I bring your data to several AI companies and AI labs so they bid against each other, I work through the terms with you, and you make the final call.
As your technical advisor, I guide your team through the export from your CRM, your email and your transaction system, and we strip out the client names and the addresses and phone numbers before any AI company sees your data.
I get paid only if a deal closes, and nothing moves until your team signs off.
If your real estate agency has years of offer emails, repair negotiations and closing checklists, that everyday work is what AI companies need to learn how housing deals really get done, and it can be yours to license while you keep using it.
If you run a company with 30 or more people, the data you already have could become a new revenue stream. You can find out if yours qualifies, for free, at AITrainingDataBroker.com.
If you have further questions, leave them in the comments, and I will answer them in the next video.
Thank you for watching, and I will see you next time.
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